Breathtaking and visionary: That was EuroShop 2017
2017-04-12
After five days, Thursday (9 March 2017) saw the world’s largest trade fair for retail investment requirements, EuroShop 2017, draw to a close in Düsseldorf with the best result in its 50-year history: the 2,368 exhibitors from 61 nations report unanimously on very good to excellent contacts and business deals. Furthermore, very lively post-fair business is anticipated. Over 113,000 visitors (round about + 4% over the last event) came to the Rhine to gather information on the range of products, trends and concepts for retailers and their partners on display here in the 18 exhibition halls extending over 127,000 m² of net exhibition space. A total of 138 countries were represented on the visitor side.
Hans Werner Reinhard, Managing Director at Messe Düsseldorf, sums up: “EuroShop 2017 has again exceeded all the top scores achieved at EuroShop 2014. At its anniversary event it was able to once again show how young, creative and innovative the sector and its trade fair are.”
Held every three years, EuroShop 2017 kicked off with an optimised concept. Its refined profile with seven clearly defined dimensions (POP Marketing, Expo & Event Marketing, Retail Technology, Lighting, Visual Merchandising, Shop Fitting & Store Design and Food Tech & Energy Management) went down well with exhibitors and visitors alike – because this meant exhibitors could be positioned in their optimum segment while visitors conveniently found the suppliers they needed according to area of interest. The dominant themes at EuroShop 2017 were the continuing digitalisation in retail, tailor-made omnichannel solutions and emotionalisation of the shopping experience in the store.
